There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site.

If search engines cannot find out what your website is about, they cannot give your website high rankings.  The process of changing your web pages so that search engines find them relevant is called Search Engine Optimization (SEO).

75% of searchers never look further than page one.   Most search engines display ten results on the first page; and very few searchers click the links to look at the second page. 

For this very reason, search engine optimization is crucial if you want to be successful with your website.