Social Media Marketing, otherwise known as SMM, can be an extremely effective marketing tool for small business owners to promote themselves, however most small business owners do not utilize these powerful platforms effectively. 

Here are just a few things to keep in mind before you really start pushing the SMM.

First Rule of Thumb is Consistency:

It is very important that prospective clients see you on a regular basis. Exposure is the key to gaining your client’s trust and eventual business.  Determine how much time you have to devote to your Social Media Marketing and create a daily schedule where you pencil in your 20, 30, 40 or even 60 minutes per day to dedicate it to your Social Media Marketing

Remember to set up your COMPLETE Profile in your Social Media Marketing platforms.  People want to get to know you, so give them what they need.  They aren't likely to get a connection wtih you if your profiles are incomplete.   When they land on your profile, you should have a picture representing your business and some brief information, just enough to catch their attention and want to know more about you.

When you are marketing on the social media platforms, keep in miond the 80/20 rule.
80% of your time should be answering quiestions and interacting with others
20% of your time should be for promoting your business.

If you stick to these rules you will be viewed as a true participant and not a pushy sales person.

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